Category Archives: Marketing

I read somewhere…

Over the weekend, I read a book I downloaded for free from Kindle. So far, I have not had much luck with the free books – mostly abysmally bad, to be honest. Not to mention the typos and formatting errors, but what do you expect for free, right?

Write Good or Die is not one of those. Written by a collection of successful professional writers (Scott Nicholson, Gayle Lynds, Kevin J. Anderson, M.J. Rose, Heather Graham, Douglas Clegg, Alexandra Sokoloff, J.A. Konrath, Harley Jane Kozak, and Jonathan Maberry), it should be a bible for anyone considering becoming an author, let alone a self-published one. It’s incredibly informative and, at times, laugh out loud funny.

I wish I had read it 6 months ago.

This collection of articles covers all aspects of writing and publishing, whether indie or traditional, including honing your craft. (How refreshing for someone like me who agonizes over every comma and every nuance in my creative work.) Personal stories of the climb to the top provide inspiration, and practical hints around marketing and promotion filter through all the information on the internet.

About halfway through the first article, I set it down and went to retrieve my notebook and pen. I finished it in one sitting and filled five notebook pages with new marketing ideas and notes for my current works in progress. And my handwriting is tiny.

If it’s so good, why is it free? you may be thinking.

Remember, these are successful professional writers. They’ve won awards and sold millions of copies. Some of them are going to sell even more because I was so impressed, I’m going to buy their work. That’s it.

I’ve also been perusing another book, recommended to me by a friend, called The Law of Attraction: The Basics of the Teachings of Abraham by Esther Hicks and Jerry Hicks. The ‘Abraham’ in the title is a spirit from another dimension who has spoken to the husband and wife team about the Law of Atrraction – in a nutshell, the power of positive thinking.

Okaaaaay.

Did I mention this is not to be found in the Fiction section?

So, Ouija boards, chanellers and awkward prose aside, the book has a great message: focus on what you want instead of what you don’t. Because whatever you think about the most will manifest in your life. For me, practising this philosophy has helped me to stop the damaging spiral of negative thoughts and frustration that lead to poor productivity. If I’m feeling positive, I’m damn sure going to get a lot more done. (And, by extension, reap the rewards. I’ll let you know how that goes.)

And who am I to scoff at the spirituality of the writers? The characters in my book are all based on tarot cards.

(Well, loosely based. And it can be found in the Fiction section. I just liked the archetypal imagery. Okay, nevermind.)

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Ta-weet to-who

Hey there. I’ve been meaning to make a small change to the author bio at the end of my book. In it, I refer to myself as an ‘avid blogger’ which I was at the time of writing. However, I’ve also become a busy writer with a freelance contract and a new novel underway with more work on the horizon. (There’s also the whole being a mom thing, too.) So, I think I may have to change it to ‘sporadic blogger’. What do you think?

I’ve also been trying to figure out how to market my book in the twitterspere and, quite honestly, it’s frustrating at best. I’ve picked up a few followers and I’ve followed other authors, book types and publishers. The result? No new sales and a newsfeed filled with ‘buy my book’ and ‘read my blog’ tweets. It’s nothing but advertising and it’s so annoying that I won’t click on the links out of principle.

I realize that sounds pretty sour. I promise you it’s not meant to be.

Just to give you an idea, I currently follow 75 writers, publishers and bibliophiles. In the 15 minutes it has taken me to write this post, 89 new messages have appeared in my feed and they are ALL book ads.

So my new focus  is to locate readers instead of pushing my book on other writers. How do I do that? Well, a good start is to think about which writers I follow on my personal twitter account and why I follow them:

  1. They’re funny and interesting.
  2. They know that I know how to search for their books on Amazon. Comfortable in the intelligence of their readers, they do not constantly send out the link to their book.
  3. They let readers post favourite quotes from the book instead of bombarding their followers with stuff they’ve already written.
  4. They tweet about ideas, events and silliness that touch them personally.
  5. They don’t reek of desperation. Period.

Granted, these are established writers that I’m talking about, but even as an emerging writer I see no benefit in annoying those who follow me. (I’m assuming, of course, that everyone gets as annoyed as I do with constant advertising. I could be wrong, but I’m not.)

So, from now on, my @foolsfootsteps tweets will come from my own observations  and funny bone. My blog posts will also appear, but they’re sporadic (remember?), so shouldn’t be annoying. 🙂

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